Motivating Change: A Guide to Coaching and Motivational Interviewing

Arne van Oosterom
4 min readDec 22, 2023

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I’d love to share something I’ve been developing. It’s still a work in progress, but I hope it ignites some interesting thoughts. I’d greatly appreciate any feedback or insights you might have.

For many years I’ve been coaching and teaching Change Agents. One of the skills a Change Agent needs to develop is to coach. and to help them develop their coaching skills I’ve been creating a step-by-step tutorial or guide for Motivational Interviewing (MI) breaking down the process into clear, manageable stages. MI is a collaborative, person-centered form of guiding to elicit and strengthen motivation for change.

Let me know if it is helpful or what can be improved.

A guide to Motivational Interviewing in Organizational Transformation

In the dynamic landscape of modern business, change is not just inevitable; it’s essential for growth and survival. As change agents, your role transcends beyond merely implementing new strategies or policies. It involves inspiring, guiding, and motivating co-workers and leadership to embrace and drive change. This is where the art of coaching becomes a vital tool in your arsenal.

Coaching is not just about instructing or advising; it’s about unlocking a person’s potential to maximize their own performance. It’s helping them learn rather than teaching them. In the context of organizational change, coaching becomes crucial in helping individuals navigate the uncertainties and challenges that accompany any significant transition.

One particularly effective coaching approach is Motivational Interviewing (MI). Originally developed in the counseling field, MI is a collaborative, goal-oriented style of communication designed to strengthen personal motivation for and commitment to a specific goal. It does so by eliciting and exploring an individual’s reasons for change within an atmosphere of acceptance and compassion.

MI’s relevance in organizational change lies in its focus on the individual. Change can often be met with resistance, not because of a lack of skills or abilities, but due to a lack of alignment or understanding of the need for change. MI helps address these issues by encouraging open dialogue, exploring ambivalence, and supporting self-efficacy. It empowers individuals to find their own motivations and solutions, leading to more sustainable and meaningful change.

In the following step-by-step guide, we delve into how Motivational Interviewing can be harnessed effectively by change agents to coach co-workers and leadership, fostering a culture of adaptability and continuous improvement. Whether you are part of a team, leading a small team or guiding an entire organization, integrating MI into your coaching strategy can be a game-changer in your journey towards successful and enduring change.

Tips for Effective Motivational Interviewing

- Practice Empathy: Always approach conversations with empathy and an open mind.

- Active Listening: Focus on understanding the individual’s perspective without imposing your own judgments.

- Reflective Responses: Use reflective listening to show understanding and encourage further exploration.

- Patience: Change takes time, and it’s important to be patient and supportive throughout the process.

Step-by-Step Tutorial for Motivational Interviewing

Step 1: Establish Rapport

Objective: Build a trusting and respectful relationship.

Actions:

- Engage in active listening.

- Express empathy through reflective listening.

- Avoid judgment or criticism.

Step 2: Identify and Explore Ambivalence

Objective: Understand the individual’s mixed feelings about change.

Actions:

- Ask open-ended questions to explore pros and cons of current behavior and potential change.

- Listen for talk of change and reflect it back.

Step 3: Elicit Change Talk

Objective: Encourage the individual to talk about their desire, ability, reasons, and need for change.

Actions:

- Use open-ended questions and reflective listening to guide the conversation towards change.

- Look for statements that indicate a desire or possibility for change.

Step 4: Reinforce Change Talk

Objective: Strengthen the individual’s own motivation and commitment to change.

Actions:

- Affirm the individual’s thoughts and feelings about change.

- Reflect and summarize statements that favor change, reinforcing their importance.

Step 5: Develop Discrepancy

Objective: Help the individual realize the discrepancy between their current behavior and broader goals and values.

Actions:

- Gently highlight contradictions between current behavior and future goals.

- Use reflective listening to draw attention to these discrepancies.

Step 6: Support Self-Efficacy

Objective**: Foster the individual’s belief in their ability to change.

Actions:

- Discuss past successes and strengths.

- Normalize setbacks as part of the change process.

- Encourage small, achievable steps towards change.

Step 7: Create an Action Plan

Objective**: Collaboratively develop a plan for change.

Actions:

- Ask what they feel ready to do.

- Help set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals.

- Explore strategies for overcoming obstacles.

Step 8: Consolidate Commitment

Objective: Solidify the individual’s commitment to the action plan.

Actions:

- Summarize the plan and their commitment.

- Ask for a verbal affirmation of their commitment.

- Discuss follow-up and support.

Step 9: Closure and Follow-up

Objective: End the session positively and plan for future check-ins.

Actions:

- Thank the individual for their time and effort.

- Schedule a follow-up meeting or check-in.

- Offer resources or referrals if needed.

Conclusion

Motivational Interviewing is a powerful tool for facilitating personal growth and change. By following these steps and tips, you can effectively guide individuals through self-exploration and towards positive change. Remember, the key is to empower the individual to discover and pursue their own path to change.

Let me know your thoughts 😁

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Arne van Oosterom
Arne van Oosterom

Written by Arne van Oosterom

Podcaster, Founder Future Skills Academy, Blue Sky Republic, Creative Leadership Coach, Founder DesignThinkers Academy and Group

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