Lessons from the Factory Floor: White Shirts and Bad Coffee

Arne van Oosterom
3 min readJan 22, 2024

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Embarking on a journey filled with odd jobs while nurturing dreams of being an artist and musician, I stumbled upon profound lessons in organizational dysfunction. My stints at DHL and KPN (Dutch Telco), seemingly distant from my artistic aspirations, or any other sense of purpose, unveiled a reality marred by communication breakdowns and rigid hierarchies. I can honestly say that I learned the most about organizations working as a meaningless cog in the machine.

I’ll try to shed some light on outdated practices persisting from the era of the first industrial revolution in our contemporary work culture.

White Shirts: A Symbol of Division

My time at DHL’s central distribution center in Utrecht was marked by a striking visual hierarchy: the attire. We couriers, including myself, wore red and white striped shirts, complemented by practical clip-on ties — a uniform that symbolized our role on the frontline. Our workspace, a vast hall filled with parcels and envelopes, was overlooked by offices housing the ‘white shirts’ — the management. Their presence was distant, almost ethereal, rarely descending to the floor we toiled on.

The division deepened with team leaders, who upon promotion, exchanged their striped shirts for white ones. This change was not just a shift in color but a transition from comrade to superior. Us, the red and white shirts, instantly became cautious, our conversations muted, as we navigated this new dynamic. The shift in attire was not merely a uniform change; it was a metaphor for the disconnect within the organization, a silent testament to a fractured communication system.

KPN: The Fast Coffee Machine and the Illusion of Efficiency

At KPN, as an internal communications advisor, I encountered a stark contrast between the company’s official communications and the informal, on-the-ground conversations. The company’s strategy to suppress what they termed ‘gossip’ was symbolized by the installation of a fast-dispensing coffee machine — delivering the worst coffee ever produced by men with remarkable efficiency. The objective was clear: reduce the time employees spent engaging in casual, potentially insightful conversations.

From my diverse work experiences, I understood the irony. Informal communication was not the enemy but the glue holding the organization together. These unofficial channels compensated for the inadequacies of formal structures. It’s the only way anything real actually gets done. The too-fast coffee machine and its life shortening brew were emblematic of the company’s misunderstanding of workplace dynamics, an echo of industrial-age thinking that treated employees not as creative individuals but as parts of a mechanized whole.

Conclusion: Breaking Free from the Past

As we journey through what is labeled the fourth industrial revolution, it’s evident that we are still shackled by the mindsets of the first. Our organizations, with their hierarchical silos and outdated communication models, fail to embrace the evolving nature of work and workers. They fail to stop treating employees as children. My lessons from the factory floor and corporate offices underscore a systemic flaw — a misalignment between perceived and actual work dynamics.

To truly evolve, we must critically examine these systemic issues. Rethinking how we build organizations, considering the cultural and societal implications of work, is crucial. By stepping away from the shadows of a bygone era, we can reinvent our workplaces to be more communicative, inclusive, and adaptive, which are vital for thriving in an ever-changing global landscape.

Some things have been improved…. the coffee is getting better. Now do the rest.

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Arne van Oosterom
Arne van Oosterom

Written by Arne van Oosterom

Podcaster, Founder Future Skills Academy, Blue Sky Republic, Creative Leadership Coach, Founder DesignThinkers Academy and Group

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