Bridging the Gap: Donut Economics Meets Creative Destruction

Arne van Oosterom
2 min readDec 20, 2023

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I’ve been diving into a fascinating juxtaposition between two intriguing economic theories: Kate Raworth’s “Donut Economics” and the concept of “Creative Destruction.” Now, these might seem like they’re from different planets, but I find the interplay between them rather intriguing.

First up, let’s chat about Kate Raworth’s Donut Economics. Picture a donut — yummy, right? But this one’s a bit different. It’s a model that balances between essential human needs (like food, health, education — the inner part of the donut) and our planet’s ecological limits (the outer part of the donut). The sweet spot — where everyone gets what they need without harming our planet — is the doughy ring itself. Raworth challenges us to think beyond traditional growth models and focus on sustainability and equality. Pretty cool, huh?

Now, flip the coin, and you’ve got “Creative Destruction,” a term popularized by economist Joseph Schumpeter. This concept is all about innovation and progress, where new ideas and technologies continuously replace the old, driving economic growth. Think of how smartphones replaced flip phones — that’s creative destruction in a nutshell. It’s dynamic, it’s exciting, and it’s all about embracing change for progress.

So, here’s the crux: How do these two theories fit together? On one hand, we’ve got Donut Economics advocating for sustainable, equitable growth within planetary boundaries. On the other, Creative Destruction thrives on constant change and innovation, often at a rapid, relentless pace.

You might think they’re at odds, but I see a bridge. Creative Destruction offers the tools and innovations needed to find that sweet spot in Donut Economics. We need new technologies and ideas to tackle issues like climate change, resource scarcity, and inequality. It’s about harnessing the dynamic energy of Creative Destruction to fulfill the vision of Donut Economics — a world where progress doesn’t cost the earth, literally.

Imagine a world where technological advances are not just for profit but are directed towards sustainable living, where innovation respects ecological boundaries and enhances quality of life for all. That’s where these two theories can dance together harmoniously.

It’s not a simple task, and there are plenty of challenges. But hey, who said changing the world was easy? We need to think creatively, act responsibly, and embrace change with a clear vision for a sustainable future. That’s the kind of world I believe we can create if we merge the compassion of Donut Economics with the dynamism of Creative Destruction.

So, let’s roll up our sleeves, grab a piece of the donut (metaphorically speaking!), and get to work on building a world that’s both sustainably sweet and creatively vibrant.

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Arne van Oosterom
Arne van Oosterom

Written by Arne van Oosterom

Podcaster, Founder Future Skills Academy, Blue Sky Republic, Creative Leadership Coach, Founder DesignThinkers Academy and Group

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