Apophenia… I think

Everything we think is the truth can just as easily be an assumption, being disproven by science, journalists, friends or events. But what is reality anyway? It’s just our brain looking for patterns to create the illusion we call reality. We all suffer from Apophenia, seeing meaningful patterns in randomness, but this is also a wonderful creative feature of our brain. It’s why we see faces in clouds, rocks and trees. We also see Jesus in toast, believe the earth is flat and everyone who thinks differently must be crazy.

I love Apophenia, creating meaning out of randomness is wonderful… but, don’t let it seduce you into thinking you know what is real.

We hope you enjoy this month’s issue.



Arne van Oosterom

Podcaster, Founder Future Skills Academy, Blue Sky Republic, Creative Leadership Coach, Founder DesignThinkers Academy and Group